40 Ideas To Improve Your Website’s Conversion Rate

40 ideas to improve your website's conversion rate

Not all of these may need to be used.
Use your best judgement.

1. Call to action in menu.
2. Call to action near top/right of the screen (in addition to menu)
3. Call to action stands out and is a different color than other elements on the page.  And is very clear that it is a clickable element.
4. Call to action near the bottom as well, if the page is long.
5. Experiment with different call to action wording. For example maybe “Buy Now at a 50% Savings!” would be better than “Buy Now!”
6. Call to action on all information pages.
7. Review wording in all links.  For example: maybe “Learn How We Are Different”  would be better than “Learn More” (but try not to wordy)
8. Easily found pricing from home page.
9. Too much or too little text.  General rule is to give a quick explanation with links so if someone wants to learn more they can.  The average person will decide if they want to stay on your page within the first 5 seconds.  Too many words can scare them away, too few can not provide them with enough info.  (Also search engines want to see about 800 words per page)
10. Provide real testimonials if you can.
11. Provide credibility icons on your site.  For example, if you belong to an association and they have a logo share it near the bottom of your page.  Or if you have an SSL certificate on your sites also share that.  Other examples:  “Made in the USA”, “Non-GMO”, etc.
12. Display payment logos, like which credit cards you accept.
13. If it is a local business provide a map with your address.
14. If it is a local business provide your hours of operation.
15. Display a phone number on the site.
16. Provide instant chat on your site.
17. Show benefits of your products and services not just features.  For example: “32GB of Storage” could be said, “Store over 6000 songs on this large 32GB drive”.
18. Make sure your titles and headers are relevant and not to vague.
19. Does the site offer any proof of statements.
20. Are there any guarantees?  If so provide a seal of your guarantee.
21. Does the site offer free shipping?  If so make sure it is prominently displayed.
22. Does your site need a video?  The average visitor would rather watch a video than read a bunch of text.  But keep it short and professional, 30-60 seconds.
23. Display social icons, so people can like and share you.
24. Images are happy.  Even if you sell antidepressants don’t show depressed people.
25. Less fields in forms.  Or have people go through multiple steps to fill out large forms.
26. Stick to your colors of your theme and no more than 3 major colors.
27. Colors are a good contrast from each other.  Text is legible.
28. Get a professional designer.  An amature looking site can scare people off.
29. Are there too many places to go?  Too many links?  Don’t confuse the visitor.
30. Are your words too big?  Use common easy to understand words.
31. Don’t use industry words and terms.  Or if you do make sure you tell people what they mean.
32. Split paragraphs up into different blocks and have bullet points to outline benefits.
33. Place featured products on home page.
34. If you sell products make sure that it is clear that you have a shopping cart and it is easy to find.
35. If you sell products make sure the checkout button is labeled and in the top/right corner.
36. Should you offer a free trial?  Or maybe a $1 trial?
37. If you have a lot of products or information provide a search feature.
38. Offer a newsletter subscription or push notification subscription.
39. Do you offer an upsell item?
40. Is your site too slow?